At Community Chevrolet in Burbank, we are dedicated to serving drivers in Burbank, North Hollywood, Sherman Oaks, Glendale, and Pasadena. From finding the perfect new or pre-owned Chevrolet to providing expert service, genuine parts, and routine maintenance, our team is here to assist with every automotive need. Whether you’re interested in a Silverado 1500, Equinox, Traverse, or another model, we make it easy to get the support and guidance you need.
Call or contact us today to experience Chevrolet’s quality and reliability firsthand.
Chevrolet has a long history of creating memorable commercials that connect with drivers and celebrate American culture. From the classic “Like a Rock” and “Heartbeat of America” campaigns to modern viral hits and Super Bowl spots, these ads showcase innovation, performance, and storytelling.
This collection highlights 10 of the most famous Chevy commercials throughout history, featuring iconic models and moments that have shaped the brand’s identity and left a lasting impression on audiences nationwide.
1. Like a Rock (1991–2004)
One of the most iconic of all famous Chevy commercials, “Like a Rock” ran for over a decade. This campaign showcased the strength, durability, and dependability of the Silverado 1500, cementing its image as a rugged and reliable truck for drivers in Burbank, North Hollywood, Sherman Oaks, Glendale, and Pasadena.
Key highlights of this campaign include:
- Featured Bob Seger’s classic song “Like a Rock,” which emphasized toughness and resilience.
- Focused on real-life scenarios, showing the Silverado 1500 hauling, towing, and handling heavy workloads.
- Reinforced Chevrolet’s reputation for long-lasting, reliable trucks that drivers could count on every day.
- Became a cultural touchstone, connecting emotional storytelling with vehicle performance.
“Like a Rock” remains a defining moment in Chevrolet advertising. It set the stage for modern campaigns by blending music, emotion, and real-world utility into a memorable presentation.
2. See the USA in Your Chevrolet (1950s–1960s)
“See the USA in Your Chevrolet” is one of the most memorable and enduring Chevrolet campaigns. It encouraged Americans to hit the road and explore the country, connecting freedom, adventure, and the Chevrolet brand.
Today, the legacy of this campaign can be seen in the approach of the latest Chevrolet commercial, which emphasizes lifestyle and versatility with vehicles like the Equinox.
Key highlights of this campaign include:
- Introduced by Dinah Shore, combining music and imagery to inspire travel across the United States.
- Highlighted Chevrolet’s comfort, reliability, and performance for long road trips.
- Emphasized the idea that Chevrolet vehicles, like the Equinox today, make every journey easier and more enjoyable.
- Helped position Chevrolet as a brand tied to Americana, adventure, and family experiences.
This campaign shows how Chevrolet has consistently used creative storytelling to connect with drivers. It laid the foundation for modern campaigns that blend lifestyle, technology, and versatility.
3. Heartbeat of America (1980s–1990s)
“Heartbeat of America” became a defining slogan for Chevrolet during the 1980s and 1990s. It emphasized pride, reliability, and the connection between Chevrolet vehicles and everyday American life.
The campaign set the stage for famous Chevrolet TV commercials that showcased family, work, and adventure. Today, vehicles like the Traverse carry this spirit forward, offering versatility and comfort for modern drivers.
Key highlights of the campaign include:
- Emphasized Chevrolet as the central choice for American families and communities.
- Showcased vehicles that could handle work, travel, and family life with ease.
- Built emotional connections, tying the Chevrolet brand to trust and reliability.
- Paved the way for modern models like the Traverse, which blends performance with family-friendly features.
The “Heartbeat of America” campaign shows how Chevrolet has consistently connected vehicles with values, lifestyle, and the American spirit.
4. Baseball, Hot Dogs, Apple Pie, and Chevrolet (1974)
The 1974 “Baseball, Hot Dogs, Apple Pie, and Chevrolet” campaign is often remembered as one of the best Chevrolet commercials ever. It captured the essence of Americana, linking Chevrolet vehicles to everyday traditions and family life.
The campaign celebrated classic values while showing trucks like the Silverado 1500 as reliable partners for work and play.
Key points of the campaign include:
- Connected Chevrolet vehicles with American culture and traditions.
- Highlighted trucks and cars that fit both work and family life.
- Showcased the Silverado 1500 as a symbol of strength and dependability.
- Reinforced Chevrolet’s image as a brand for everyday Americans.
This campaign remains iconic because it combines emotion, tradition, and practical vehicle appeal, showing why Chevrolet became a household name.
5. Built to Stay Tough (2000s)
The “Built to Stay Tough” campaign in the 2000s highlighted Chevrolet’s durability and reliability. It emphasized vehicles that could handle extreme conditions, showcasing trucks and SUVs that keep drivers safe and confident.
Ads often featured scenarios like storms or rough terrain, making viewers feel the strength of Chevrolet vehicles. One memorable spot involved a dramatic tornado scene, showing the Equinox and other models standing strong under pressure.
Key elements of the campaign include:
- Showcased Chevrolet’s toughness and dependability in real-world situations.
- Highlighted the Equinox as a capable SUV for families and daily life.
- Used extreme weather and dramatic visuals to emphasize durability.
- Reinforced Chevrolet’s reputation for engineering vehicles built to last.
This campaign remains memorable because it combined high-stakes visuals with practical vehicle appeal, demonstrating why Chevrolet earned trust among drivers.
6. Find New Roads (2013–Present)
The “Find New Roads” campaign began in 2013 and continues to showcase Chevrolet’s innovation and forward-thinking designs. Ads often highlight family adventures, technology, and holiday moments, connecting viewers to real-life driving experiences.
One standout commercial, a best Chevrolet Christmas commercial, featured the Traverse helping a family safely navigate winter roads while celebrating together.
Key highlights of the campaign include:
- Focused on innovation and modern vehicle features.
- Featured the Traverse as a safe and versatile SUV for families.
- Emphasized family moments, adventure, and holiday travel.
- Reinforced Chevrolet’s commitment to helping drivers “find new roads” in life.
This campaign resonates because it blends emotion, utility, and design, making Chevrolet vehicles feel both reliable and inspiring.
7. The Dealership TikTok Series (2024)
The “Dealership” TikTok series brought humor and relatability to Chevrolet marketing in 2024. Inspired by workplace comedies, it showcased life inside a dealership with a playful twist.
The Silverado 1500 often appeared, highlighting its features while blending into fun, everyday scenarios.
Key elements of the series include:
- Short, engaging clips perfect for social media.
- Showcased the Silverado 1500 in realistic settings.
- Focused on humor and relatable dealership moments.
- Reinforced Chevrolet’s connection with modern audiences.
This series demonstrates how famous Chevy commercials can evolve with trends while keeping the vehicles central to the story.
8. OK Go – Needing/Getting (2012)
In 2012, Chevrolet partnered with the band OK Go for a Super Bowl commercial. The ad featured a Chevrolet Equinox and over 1,000 instruments to create a visually and musically stunning performance.
It highlighted creativity, precision, and the fun side of driving a Chevrolet.
Key highlights of the commercial:
- Chevrolet Equinox at the center of a complex musical setup.
- Impressive coordination of instruments and vehicles for visual impact.
- Showcased innovation and attention to detail in the vehicle design.
- Connected with viewers through music, motion, and creativity.
This commercial remains a standout example of how the latest Chevrolet commercial can blend entertainment with vehicle features.
9. Chevy Runs Deep (2011–2013)
From 2011 to 2013, Chevrolet aired commercials highlighting the brand’s American roots and lasting impact. The campaign focused on the Chevrolet Traverse, showing how it fit into everyday family life.
These ads connected emotionally with viewers by celebrating traditions, reliability, and hard work.
Key elements of the campaign:
- Traverse featured as a dependable vehicle for families and daily life.
- Visuals emphasized American landscapes, communities, and heritage.
- Showcased Chevrolet’s long-standing commitment to quality and performance.
- Built emotional connections through storytelling and familiar, relatable scenes.
This series stands out as one of the most famous Chevrolet TV commercials, blending heartfelt messages with the strength and versatility of the Traverse.
10. Fountain of Youth (2011)
In 2011, Chevrolet introduced a playful commercial that highlighted the Silverado 1500 in a fresh, imaginative way. The ad blended humor and creativity to show the truck’s versatility while keeping viewers engaged.
It quickly became one of the best Chevrolet commercials ever, remembered for its charm and clever concept.
Key features of the commercial:
- Showcased Silverado 1500’s strength and durability in everyday life.
- Used imaginative storytelling to highlight the truck’s practical uses.
- Balanced entertainment with a clear message about capability.
- Connected with a wide audience, from families to outdoor enthusiasts.
The campaign emphasized the Silverado 1500’s reliability and adaptability, reinforcing Chevrolet’s reputation for innovation and memorable advertising.
Chevy Commercials FAQ
Many fans want quick answers about Chevrolet’s most memorable commercials and their impact. Here’s a concise guide.
What are the most iconic Chevy commercials of all time?
- “Like a Rock,” “See the USA in Your Chevrolet,” “Heartbeat of America.”
Which Chevy commercial featured the “Like a Rock” slogan?
- Silverado 1500 campaign (1991–2004).
Has Chevy won awards for its commercials?
- Yes, including Clio Awards and Cannes Lions.
Which Chevy ads became cultural moments?
- “See the USA,” “Baseball, Hot Dogs, Apple Pie,” “Fountain of Youth.”
These answers quickly highlight Chevrolet’s most memorable and influential commercials.
Explore Chevrolet in Burbank
Drivers in North Hollywood, Sherman Oaks, Glendale, and Pasadena can see our full lineup, including the Silverado 1500, Equinox, and Traverse. Each model blends comfort, tech, and power to suit city streets or weekend trips. Our team is ready to help with sales, service, and parts so every visit is easy and stress-free.
For those curious about efficiency and performance, learn more about how Super Cruise affects MPG for smoother highway driving. Local fleets benefit from police vehicle maintenance, keeping Chevy vehicles reliable for duty. You can also see the advantages of switching with trading gas cars, helping drivers move to modern, eco-friendly Chevy EVs.
Each link provides tips and insights to get the most from your vehicle while enjoying Chevrolet innovation and quality. Visit us today!
Get Directions to Community Chevrolet in Burbank, CA
Disclaimer: All information is provided for general informational and entertainment purposes only. While we strive for accuracy, we cannot guarantee that all content is complete, current, or error-free. Any reliance you place on such information is strictly at your own risk. This article may include opinions and is not endorsed by, or officially affiliated with, any vehicle manufacturer or brand. Always consult official sources – such as the vehicle’s owner’s manual, authorized dealerships, or certified professionals – for the most up-to-date and personalized information.
Connect with us
